Together with the release of the Thar ROXX, a limited edition of its tough and well-liked Thar SUV, Mahindra is further cementing its reputation in India’s expanding off-road vehicle sector. The Thar ROXX version makes a powerful statement with its design, power, and off-road capabilities in addition to being a visual upgrade. This new version appeals to both classic off-road enthusiasts and those seeking a more modern lifestyle because it skillfully blends muscle and technology.

We’ll examine the features that make the Mahindra Thar ROXX a captivating vehicle both on and off the road.

A Brief Legacy of the Mahindra Thar

The Mahindra Thar has been an icon of tough capability since its inception. Based on military-grade ruggedness and transformed by urban enhancements, the Thar has earned a large following in India. The newer models, particularly the 2020 update, have witnessed it transforming into a more lifestyle-focused vehicle while retaining its off-road genes.

The ROXX version, though, gives the Thar an entire new personality without diluting its brutish identity.

Aggressive Look with ROXX Signature Styling

The Thar ROXX’s first thing you notice is its bold styling enhancements. Mahindra has imparted the SUV a rugged, aggressive look while using intelligent visual elements that signify exclusivity.

Major Exterior Features:

New Body Graphics and ROXX Branding: Vibrant decals and badging that give it a distinct outlook from the regular Thar variants.

Exclusive Paint Scheme: The ROXX is available in limited edition color shades that lend its already bold outlook some additional panache.

Off-Road Accessories: Fitted with accessories such as a front bumper garnish, LED DRLs, tow hooks, and off-road-capable cladding.

17-inch Alloy Wheels: Contributing to its muscular stance and enhanced road presence.

Steel Side Foot Steps & Matte Finish Elements: Subtle but impactful design features.

Whether you’re in the city or on a trail, the ROXX commands attention with its unique blend of muscle and attitude.

Interior Built for Adventure and Comfort

Within the cabin, Mahindra has adopted a function-meets-comfort strategy. The ROXX retains the same build as the standard Thar but incorporates some design touches to provide a premium yet rugged experience.

Interior Highlights:

• All-Black Cabin Theme: Sleek and sporty appearance that goes well with its aggressive look.

• Infotainment System: 7-inch touchscreen with Android Auto and Apple CarPlay.

• Custom Floor Mats and Door Sill Guards: ROXX-branded for that limited edition feel.

• Water-Resistant Switches: For serious off-roaders who won’t be deterred by water or mud.

• Convertible and Hard Top Options: Choice freedom depending on your adventure mode.

• Even with its rugged personality, the ROXX doesn’t skimp on comfort or cutting-edge tech, so it’s an even ride for everyday driving and weekend excursions.

Powertrain and Performance
The Thar ROXX is mechanically the same as the regular Thar, which gives you the option of a diesel or petrol engine and 4×4 as a standard. Both of these engines have good low-end torque and exceptional off-road abilities.

Engine & Transmission Options:

• 2.0-litre mStallion Turbo Petrol – 150 bhp and 320 Nm torque

2.2-litre mHawk Diesel – 130 bhp and 300 Nm torque

• Whether climbing a rocky incline or cruising through city streets, the Thar ROXX ensures a smooth and powerful ride. The 4×4 transfer case, mechanical locking differential, and high ground clearance make it ready for serious terrain.

Off-Road DNA: Built for the Wild
The Thar ROXX isn’t just about looking tough—it performs like a true off-roader. Mahindra has retained all the core capabilities that have made the Thar a legend.

Off-Road Capabilities:

• 226mm ground clearance

• 650mm wading depth

• Approach and departure angles specifically designed for off-road trails

• Heavy-duty suspension and low-range gearbox

• The Thar ROXX is built to conquer sand dunes as well as jagged passes, and then navigate the toughest road conditions with precision. For such off-grid thrill-seekers, this SUV offers unparalleled assurance.

Safety Features

Mahindra has remained serious about safety, particularly when it comes to the new gen Thar. The ROXX variant continues such features.

Safety Suite:

• Dual airbags

• ABS with EBD

• ESP with rollover mitigation

• ISOFIX child seat mounts

• Built-in roll cage

• The Thar ROXX makes sure that as you push limits, you and your passengers remain safe.

Variants & Pricing

The ROXX variant is offered in petrol and diesel alike with automatic and manual both. As a special edition, it’s a bit pricier than the regular Thar, but the bespoke styling and additional features make the extra cost worthwhile.

Expected Price Range:

• ₹15.50 lakh to ₹17.20 lakh (ex-showroom, India)

• It directly competes with lifestyle SUVs such as the Force Gurkha and Maruti Suzuki Jimny, but provides a special advantage through its design-oriented and performance-oriented personality.

• Who Should Buy the Thar ROXX?
• Adrenaline enthusiasts seeking a daily-driving SUV with excellent off-road ability

• Fashion-forward buyers looking for an on-road, on-style SUV with off-road prowess

• Collectors or enthusiasts who cherish limited-edition models

• First-time SUV owners seeking a balance between design, comfort, and adventure

Final Thoughts

The Mahindra Thar ROXX is not just a special variant—it’s a toast to bold individuality and off-road soul. It gets the best of traditional ruggedness coupled with current design, and it presents as one of the most handsome offerings of the Thar family.

With increasing popularity of adventure lifestyle vehicles in India, the ROXX is timely to turn heads and take trails.

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